Assess
Coming soonBenchmark your experimentation maturity
Establish a clear, practical baseline for where your experimentation practice stands today, what is blocking progress, and where to focus next.
What you will leave with
Move from opinion to a practical capability roadmap.
You will leave with a clearer view of your current maturity, priority capability gaps and recommended next steps.
The benchmark helps teams stop debating where to start and start building a practical roadmap for capability building.
Current maturity baseline
A clear, shared picture of where your experimentation practice sits today across five core dimensions.
Priority capability gaps
Identified blockers and the highest-impact gaps to address first, based on your current stage.
Recommended next steps
Practical actions you can use to plan, prioritise and communicate progress with stakeholders.
What it is
Find the next move for your experimentation practice
The benchmark gives teams a structured way to understand current maturity and identify the most useful areas to strengthen next. It creates a shared language for capability, regardless of industry, organisation size or current level of experimentation experience.
Shared maturity standard
A consistent way to understand experimentation capability across teams, functions and organisations.
Prioritised progression
A practical view of what to improve first based on where the organisation is today.
Actionable recommendations
Clear next steps to support planning, stakeholder conversations and maturity progress.
Assessment pillars
The maturity pillars assessed
The benchmark assesses the conditions that help experimentation scale, create trusted learning and become part of how the business makes decisions.
- 01Pillar
Operating model
How experimentation is owned, resourced and connected to business priorities.
Assessed individually
- 02Pillar
Standards and process
How ideas are prioritised, hypotheses are framed, experiments are governed and learnings are documented.
Assessed individually
- 03Pillar
Measurement and analysis
Confidence in data quality, metric definition, analysis practice and result interpretation.
Assessed individually
- 04Pillar
Governance and decisions
How experimentation informs planning, prioritisation and stakeholder confidence.
Assessed individually
- 05Pillar
Adoption and learning
How widely experimentation is understood, supported and used across teams.
Assessed individually
The maturity curve
Five stages of experimentation maturity
The benchmark places your organisation on a defined maturity curve and identifies the most useful next move for your current stage.
Ad hoc — Stage 1 of 5
Testing happens occasionally, with limited structure, standards or shared learning.
Foundational — Stage 2 of 5
Early process, measurement and ownership are forming, but practice is not yet consistent.
Enabled — Stage 3 of 5
Teams are running experiments with clearer standards, confidence and governance.
Embedded — Stage 4 of 5
Experimentation is part of how teams make decisions and prioritise work.
Compounding — Stage 5 of 5
Experimentation capability improves over time through shared learning, systems and reuse.
Movement from Ad hoc through to Compounding reflects growing structure, shared learning and decision confidence.
Benchmark preview
See where your team sits today
Understand your current experimentation maturity, identify the biggest gaps and find the next practical move for your team.
Register your interest
Be first to access the maturity benchmark
We are building an interactive maturity benchmark that will provide a clear maturity view and prioritised recommendations based on your organisation's current capability.
Register your interest and we will let you know when the assessment is available. If you need a guided maturity conversation sooner, you can also talk to us about assessment support.