Courses

Build experimentation capability inside your team.

Training is not a side offer. It is the foundation of a scalable experimentation practice.

Confidently courses help the people already inside your business build shared language, improve experiment quality, reduce reliance on one specialist, and make more confident evidence-led decisions.

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Why courses

When experimentation knowledge sits with one person, progress is fragile.

Many teams rely on one self-taught specialist, tool owner or enthusiastic champion. That works until practice becomes inconsistent, decisions depend on one person, or expertise leaves the business. Courses turn individual knowledge into shared language, stronger experiment quality and more confident evidence-led decisions.

Specialists are scarce

Experienced experimentation specialists are hard to find, hire and replace.

Practice is inconsistent

Without shared standards, teams run tests differently and struggle to trust the process.

Knowledge does not compound

When expertise lives with one person, the organisation loses momentum when they move on.

Maturity journey

Courses help teams move from ad hoc or specialist-led experimentation toward shared capability, stronger standards and more confident collaboration.

Course format

Live applied learning

4 hours across two live online sessions.

Built for teams

For marketers, product, UX, developers and leaders.

Frameworks included

Templates and decision tools your team can use straight away.

Flexible delivery

Online by default. In-person available for private teams.

Course outcomes

What your team will be able to do.

These courses help people move from scattered knowledge to shared practice, so experimentation feels clearer, more consistent and easier to apply.

  1. Turn ideas into testable hypotheses

    Move from vague ideas to clear experiments with success measures.

  2. Prioritise stronger decisions

    Use evidence, risk and confidence to decide what deserves attention.

  3. Read results with more confidence

    Understand what experiment outcomes mean, what they do not mean, and what to do next.

  4. Create a shared experimentation workflow

    Give teams a consistent way to plan, test, learn and decide.

  5. Build knowledge that compounds

    Capture decisions, results and insights so capability stays inside the business.

Course options

Practical courses for teams ready to build capability.

Start with shared experimentation literacy, then build the decision-making habits your team needs before ideas move into delivery. Each course can be adapted to your organisation's maturity, goals and team structure.

Designed and taught by Tracey Reed, an experimentation practitioner with 10+ years' experience building CRO and experimentation capability in enterprise environments.

FOUNDATIONS

Experimentation Foundations

Give your team the shared language and standards to start experimenting with confidence.

Who it's for

For marketers, product teams, UX designers, developers and digital teams who are new to experimentation or need a consistent way to work together.

What your team will practise

  • Turning ideas into hypotheses
  • Choosing success metrics
  • Designing credible experiments
  • Reading results without overclaiming

What your team will leave with

  • Shared experimentation language
  • Practical templates
  • A basic experimentation workflow
  • Confidence to contribute to evidence-led decisions

Pricing

NZD $595 + GST per person

Both courses NZD $995 + GST per person.

Designed for teams of 5–6 participants. Individuals can enrol for the next intake; teams can enquire about private delivery.

Request private team trainingEnrol your team

MASTERCLASS

Better Bets Masterclass

Give your team practical frameworks to separate opinion from evidence and choose stronger bets.

Who it's for

For marketers, product teams, UX designers, developers and senior stakeholders who need a better way to prioritise ideas before they move into delivery.

What your team will practise

  • Separating evidence from opinion
  • Mapping assumptions
  • Prioritising by risk, value and confidence
  • Aligning stakeholders around stronger decisions

What your team will leave with

  • Practical decision-making frameworks
  • A clearer prioritisation lens
  • Stronger experiment design principles
  • Confidence in what to back, test or scale

Pricing

NZD $595 + GST per person

Both courses NZD $995 + GST per person.

Designed for teams of 5–6 participants. Individuals can enrol for the next intake; teams can enquire about private delivery.

Request private team trainingEnrol your team

Tailored training

Need training shaped around your team?

For organisations with specific goals, tools or maturity levels, we can shape bespoke experimentation training around your team's context.

Tailored training is priced on enquiry.

Request private team training
Tracey Reed, experimentation practitioner and course instructor

Meet your instructor

Tracey Reed

Experimentation practitioner and course instructor

Tracey has spent more than a decade helping organisations use customer evidence, experimentation and digital optimisation to make better evidence-led decisions. Tracey has built and led experimentation practice in complex enterprise environments, including Air New Zealand, where her work has contributed to measurable commercial impact.

Her courses are designed to help teams move beyond isolated expertise and build practical experimentation capability that can be shared, repeated and improved over time.

  • 10+ years in CRO, experimentation and digital optimisation
  • Built and led enterprise experimentation practice
  • Experience across financial services, insurance, travel, education, ecommerce and service businesses
  • Delivered measurable commercial impact across enterprise experimentation programmes
  • Focused on practical, evidence-led decision making

FAQ

Course questions

Clear answers before you choose an individual intake, private team course or tailored programme.

Enrolment

Enrol in a course.

Choose the course and delivery option that fits you or your team. We'll come back to you with next steps.

Prefer to talk first? Start a conversation.

For individuals, we'll invite you to the next suitable public intake. For teams, we'll contact you to discuss delivery options and pricing.