Dr Simon Jackson
Founder, Cherto
Event · Test & Learn · 10 November 2026
CRO is changing. Are we ready?
The environment around CRO and experimentation is changing. Everything is getting faster: new tools, AI, and shorter delivery cycles are changing how teams generate ideas, build tests, read results and apply insights. Some of how we work will need to change with them, some of it shouldn’t.
- Date
- Tuesday 10 November 2026
- Time
- 10.00am to 1.00pm
- Venue
- Google, 10 Madden Street, Wynyard Quarter, Auckland 1010
- Cost
- Free · seats limited
Request a seat
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From the inside
Our speakers have run experimentation inside large organisations. They’re here to share the detail and practical knowledge.
Craig Whitaker
Head of Partnerships, Google NZ
Tracey Reed
Co-founder, Confidently
Cornelius Boertjens
Co-founder, Confidently
What we’ll cover
- 10.00am
Arrive and connect
Coffee and a chance to meet the room.
- 10.30am
What is experimentation in today’s environment?
Tracey Reed, Confidently
- 10.40am
Enterprise experimentation: From building the Booking.com testing tool to founding Cherto
Dr Simon Jackson, Cherto
- 10.50am
Effective measurement: Why data matters
Move beyond vanity metrics: how MMM, data-driven attribution and incrementality experiments prove real impact. Craig Whitaker, Google NZ
- 11.05am
Panel: When our digital environment is changing, where does CRO need to adapt?
Tracey Reed, Dr Simon Jackson and Craig Whitaker, facilitated by Cornelius Boertjens, Confidently
- 11.35am
Q&A: Observations, learnings, readiness and scale for New Zealand
Questions sent in when you register, then open to the floor.
- 12.00pm
Refreshments and networking
Stay to meet other CRO and experimentation leaders. Event ends at 1pm.
Request your seat
Places are limited so the conversation stays useful. Register below and we’ll confirm your attendance by email within two working days.
Thanks. Your request is in.
We’ll confirm your attendance by email within two working days. If you have questions before then, email hello@confidently.co.nz.
About the series
Test & Learn Collective
Test & Learn is a series of practitioner-led events for experimentation and CRO teams in New Zealand. Each one takes a problem practitioners actually have, hears from people who have dealt with it, and leaves time for the room to compare notes. Between events, the conversation carries on in the Test & Learn Collective on LinkedIn.
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Practice, not theory
Speakers share what they tried, what worked and what didn’t. Discussion centred around the practice, not tactics.
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A small room
Seats are capped and the conversation runs under the Chatham House Rule, so people can speak openly about their own organisations.
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Learning that compounds
Each event builds on the last. What the room raises shapes the next topic.
Good to know
Is this for me?
Yes, if you run, lead or depend on experimentation in a large organisation, or you’re simply interested in experimentation and CRO. You don’t need a mature programme: some people will be scaling one, others working out where to start.
Is there a cost?
Test & Learn is free to attend. Seats are limited, so please only register if you plan to come.
Can I bring a colleague?
Yes. Ask them to register separately so we can plan numbers and keep the mix of organisations balanced.
Will it be recorded?
No. Sessions run under the Chatham House Rule. You’re free to use what you hear, but not to say who said it.
Who’s hosting?
Test & Learn is hosted by Confidently, an experimentation capability partner for in-house digital teams. The November event is held at Google’s Auckland office in Wynyard Quarter.
How do I hear about future events?
Join the Test & Learn Collective on LinkedIn, or subscribe to news and events when you register.